B2B CUSTOMER ACQUISITION
Build a clearer route to your next customers.
Limited October 2026 founding-client places for selected MSPs and commercial waste companies.
Choose the right accounts. Reach the right decision-makers. Build a qualified pipeline—before committing to another sales hire.
A 30 minutes conversation to explore your goals, current approach and whether the Programme is a fit for you.
THE CUSTOMER ACQUISITION PROGRAMME
Turn an unclear market into a qualified pipeline.
Clarify who to target, reach the right people and turn genuine interest into opportunities your team can progress.
Who the Programme Is For
Established B2B companies with a strong service but an inconsistent route to new customers.
The Programme may suit you if referrals drive most of your growth, you are entering a new market, or your team lacks a consistent way to find and reach target accounts. It can also help you test the market before committing to another salesperson.
How it works
Over 12 weeks, we define your market, build the target-account base, engage relevant decision-makers, qualify genuine opportunities and transfer the resulting pipeline and findings to your team. Your team retains responsibility for proposals, commercial negotiations and closing sales.
What you receive
You finish with a clearer market, researched decision-makers, documented opportunities and a practical plan for the next 90 days.
October 2026 Founding Client Programme
For October 2026, Merefield is selecting two MSPs and two commercial waste companies for the founding-client Programme.Each company receives 12 weeks of founder-led delivery. Places are offered after a short Customer Acquisition Review.
ABOUT MEREFIELD
A practical route to better customer acquisition.
Merefield exists for good B2B companies that know they can serve more customers—but do not yet have a consistent way to find them.We bring structure to that gap. We clarify who to target, research suitable accounts, start relevant conversations and develop qualified opportunities your team can progress.The work is practical, founder-led and grounded in hands-on experience across B2B account development, customer reactivation, market research, telephone and email outreach, opportunity identification and commercial reporting.Founded by Lanre-Peter Elufisan, Merefield draws on practical experience in B2B account development, customer reactivation, market research, telephone and email outreach, opportunity identification and commercial reporting.
START A CONVERSATION
Could Merefield help you build a stronger new-business pipeline?
Tell us about your growth plans and where customer acquisition currently feels difficult. We will explore what you want to improve and whether the 12-week Programme is a sensible fit.
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